Decades of training, racing and pushing kit to its limits shape how we design every EDRA product.

Each piece is designed for a clear purpose, with every detail there to improve function. Weight, comfort, breathability, storage, construction and fit all matter. So does longevity. We want to make products that perform exceptionally at the task they were designed for, without unnecessary features or distraction, and that continue to perform over time.

EDRA products are designed in Leeds. The name combines ED from Edmondson, its founder, with RA from the River Aire.

The river represents more than where the brand began. Sometimes fast, sometimes slow, a river changes with the conditions around it, connects places, gathers strength as other streams join it and keeps moving forward.

That idea sits behind EDRA: adapting to the conditions, learning through experience and becoming stronger through the people and communities around us. The outline of the River Aire forms our logo, as a reminder of where EDRA comes from and what it represents.

Running remains at the centre of EDRA, but some products are designed to work across activities. A lightweight layer might be just as useful walking in the hills as running along the canal, while other pieces are built for a much more specific purpose. Where crossover makes sense, we design for it.

The same thinking applies to the people who wear it. Running takes many forms: track, road, fell, trail, racing, social running and everything in between. EDRA isn't built around one type of runner. We want to make exceptional products for the demands of the activity, without making the sport around them feel exclusive.

That community is part of how EDRA develops. Local running clubs, races, events and conversations with runners give us the opportunity to listen, test ideas and keep improving what we make.

The aim is simple: make exceptionally high-quality performance products that do their job properly and last. Every material, construction choice and detail is considered with function and longevity in mind, then refined until only what improves the product remains.

Nathan Edmondson

Founder